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Are you looking to set up a private practice?

If you've been thinking of starting a private physiotherapy practice, then there are rafts of things to consider, decisions to make which all have an important role in being successful. Some examples include:
  • The name of your physiotherapy practice
  • The services you offer
  • The rates you charge
  • The way you market your practice
From creating a strong identity with a good business name and clear service offering to ensuring that you're competitive by looking at the competition and charging appropriately, many of the most successful physiotherapy practices are the ones who have done the most research beforehand.

Find out how Physio123 have helped physiotherapists improve their online presence and increase referrals.

See our case studies

Naming your physiotherapy practice

It's always fun to give something a name, but with your physiotherapy practice there are a ton of things to consider. The name you choose for your practice will affect who chooses you and also as it's hard to change your practices name, you also need to consider the future.

Ultimately, your practice's name is a decision which only you can make. However, it's important to remember that your patients and the general public will make their own conclusions from your businesses name and as a result, it has to be something that reflects the professionalism of your practice. First impressions really do count, so when choosing a name, try to be objective, critical and most importantly, check to make sure that it's not already been taken!

What services will you offer?

If you're practice is in a busy suburban area of even a major city, then you're going to have to spend a bit of time thinking about what services you offer.

From specializing in a certain area of physiotherapy to offering combined services such as homeopathy, your service offerings are a way to ensure that you target a sector of the market in which there is little competition. In effect, it's your way of becoming 'unique'.

How much will you charge?

These days, very few physiotherapists have a monopoly on the local area, and as a result you're often limited to what you can charge. However, this doesn't mean that you can't bend the rules slightly, as one of the best ways to attract customers is with promotional discounts and flexible pricing rates. You could for example offer block sessions, separate rates for insurers and patients, as well as discounts for paying in advance and for first time patients.

Marketing your website

Finally, the most important part of setting up a practice is in acquiring referrals. By building a strong marketing campaign, you can also build a strong database of patients.

These days, the Internet is one of your best options and having a website should be seen one of your first priorities. Luckily, it's an area in which we can help you. With a website from Physio123, you gain a real asset that works to help generate referrals 24 hours a day. Combined with a professional design, our team of experts will actively market your site on both Google and also Adwords.

All our packages include:
  • Premium domain name (
  • Professional designs
  • Your own email address
  • Local maps to your physiotherapy practice
  • Business grade hosting
  • No contracts
  • 6 monthtrial with absolutely NOTHING to pay!
With Physio123 at your side, we can help your fledgling practice evolve into a successful physiotherapy clinic. Our team is ready to help you today! Contact us now for more information.

Benefits of private practice?
Realize the power of private practice?

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