Your website's most important feature is its usability. How easy people can navigate and just how quickly they can find what they're looking for is perhaps one of the most important aspects of website design and it's the clear differential between success and failure. That's why at Physio123 we ensure that the sites we design not only look fantastic, but also load quickly and give your potential visitors exactly what they need.
Why usability is important
Today, every search engine takes into account usability and accessibility. After all, what's the point in top-ranking a website that takes a genius to navigate through? As the search engines get more intelligent, navigation, accessibility and how it presents information are all becoming critical factors in ensuring a pleasurable browsing experience for ALL visitors.
It's said that you have less than 15 seconds before a web visitor leaves your site. If they can't find what they're looking for they'll simply go back to Google. To ensure that your visitors turn into potential referrals, it's important that design caters to almost everything. Important factors include:
- Visitor's screen resolution
- Visitor's browser
- Website loading time
- Site structure
- Navigation links
- The amount of text on each page
- The length of your domain name
- Your hosting
Luckily, you don't need to worry at all when it comes to accessibility as at Physio123 we've got it covered. When we are tasked with designing a new website, our first task is in coming up with an accessible design that's easy to use. Our goal is to ensure that we create a site that can be used by all Internet users and while we like to embrace new technologies, we only do so when it won't affect your website's usability and jeopardize your rankings.
At Physio123 we focus on design and marketing and our goal is to build your website as a tool that's going to help your business grow. By building a platform that's reliable, quick loading and accessible to the majority of the market, we can ensure that you get a higher conversion rate and a greater return on investment.
With our strict usability and accessibility criteria we also ensure a great search engine ranking. Our websites really do deliver results and it's only a matter of time before you start enjoying the benefits. The good news is, whatever package you choose, we include usability and accessibility optimizations in all our packages ensuring that no matter what, most Internet users can always use your site.
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